Element Science is a digital medical device platform in development. They needed a visually impressive website to introduce their product and the company to investors and prospective employees.
Editorial design approach
After a careful comparative competitive study and several design iterations with the team, it became obvious that stellar photographs were needed. The project morphed to include an outdoor/indoor photoshoot, which I directed and styled.
As we were working on an extremely tight schedule, Wordpress platform was selected for the ease of maintenance. I custom-coded and tweaked all the design elements to match the set specifications in all screen sizes and formats. Careers section was specifically structured for easy updating.